IM+RC Mottert Systems Media Buying Software

Invoice Matching + Rotation Checking System
and Exposure Analysis Media Planning Utility (see below)

The IM+RC system matches invoiced units to the rotations purchased and assigns a daypart
to units that match all specifications. Matching specifications include ...

Flight Start and Stop Dates

Rotation Start and Stop Times (+/- the number of minutes specified by the buyer)

Days of the week (e.g. Mo-Fr, We-Fr, Sa-Su)

Gross Cost

Commercial Number or Tag Line

New ! Ordered rotations and invoice items may be imported with a few mouse clicks.

Checks Horizontal, Vertical and Commercial rotations.

Not-matched units are identified and may be printed or emailed for resolution with the station.

Visual chart display of actual spot rotations by daypart by 1 hour, 1/2 Hour or 15 min. breaks.

Supports and enhances your stewardship of client's financial resources.

Great for distributed workgroups. Work can be done in several locations and "e-mailed in".

Scroll down to view Screenshots. Type in Blue is user input.

1. IM+RC System, Ordered Page - Enter the rotations purchased.

2. Invoice Page - Enter invoiced items ( e-invoices can be easily imported ). With a click of the [ Match Now ]
button, the system will match invoice items to ordered rotations and show not-matched items.

3. Rotation Checking Page - Charts of actual rotations.

Exposure Analysis - A Powerful Media Planning Tool

Exposure Analysis is a planning utility that estimates reach, average frequesny and the frequency distribution for any media schedule, based on GRPs, average rating, the media's cume potential and other factors.
The system will combine frequency distributions from several media to show the combined impact of all media
on the target audience.
With the Exposure Analysis system, you can plan and buy media at an effective frequency level, as defined by you and your client.

Scroll down to view Screenshots.

1. Exposure Analysis - Estimate Reach, Average Frequency and Frequency Distribution for any media schedule.

2. Media in Combination - The combined impact of all media on the target audience